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Caption: Trust and Disintermediation: Evidence from an Online Freelance Marketplace HBS Working Knowledge Harvard Business School

Subject: Intermediaries such as brokers, distributors, and agents all face a risk of disintermediation, when two sides circumvent the intermediary and thus avoid the intermediary’s fees. This study by Grace Gu and Feng Zhu of a large online freelance marketplace finds that enhanced user trust increases this…

Keys: disintermediation, marketplace, freelance, evidence, online, hbswk, trust, item, from, hbs, edu

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